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AI Agentic Strategy for Marketing

Date:
9, 16, 23 Oct
Duration:
6 hours (3 x 2 hours)
Time
12pm - 2pm (UK / IRE)
Live Online

€ 499 

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Introduction

What you'll learn

**Session 1 is all about building your marketing agent ecosystem.** You'll design a custom network of specialised AI assistants that work together to transform your marketing strategy. Learn how reasoning engines serve as the "brains" of your agents, analysing trends in your data and maintaining dynamic audience personas that evolve with your market in real-time.

**Session 2 brings agent-powered content creation to life.** Develop multi-agent workflows that turn a single idea into a year's worth of content, with specialised assistants handling everything from research to writing to visual creation. Ensure your assistants maintain your brand voice while exploring automation for the entire content lifecycle from planning to redistribution.

**The final session masters SEO, analytics, and campaign orchestration** Review your autonomous marketing agents and ensure they coordinate seamlessly across platforms automating complex workflows. Learn the hybrid search approach that combines SEO and LLMO.

Course Structure

Session 1: Strategic Intelligence Agents

Build autonomous agents that continuously monitor your market, competitors and customer data. You'll learn to:

  • Configure agents that identify emerging trends and opportunities before your competitors
  • Develop dynamic persona agents that adapt to real-time market changes
  • Create decision support agents that provide data-backed strategic insights on demand
  • Set up competitive intelligence agents to monitor rival brands and strategies

Session 2: Content Production Agent Systems

Establish a content factory powered by AI agents. You'll master:

  • Building connected agent workflows that transform briefs into complete content pipelines
  • Creating specialist agents for different content types (social, blogs, video scripts)
  • Designing quality control agents that maintain brand voice and consistency
  • Integrating visual generation tools (Midjourney, Vidyo, Opus, Capsule) into your agent ecosystem

Session 3: Marketing Automation Agent Ecosystem

Create a comprehensive agent network that operates your marketing function. Learn to:

  • Develop SEO research and optimisation agents that maintain organic reach
  • Build campaign orchestration agents that coordinate across channels
  • Create analytics agents that provide actionable performance insights
  • Design feedback loops so your agent systems continuously improve

Why Choose This Course

While other courses simply teach you how to use individual AI tools, we've updated ours to show you how to build entire marketing systems powered by assistants and agents. Our approach focuses on designing connected networks that:

  • Work 24/7 without supervision
  • Continuously learn and improve from results
  • Handle routine tasks automatically
  • Provide strategic insights in real time

We recommend our Automation course to develop the skills to build out this agent network and move beyond simply using AI tools to transforming your marketnig practice.

Technical Requirements

ChatGPT Plus/Team/Enterprise is recommended for this course, as it provides the necessary customisation options for creating specialised GPTs that form the foundation of your agent network. You'll also gain access to our custom agent templates and connection frameworks to rapidly build your systems.

What You'll Receive

  • Weekly updated agent templates and frameworks
  • Live online sessions with interactive agent building workshops
  • All session recordings for reference
  • Step-by-step agent deployment guides
  • Professional certificate of completion
  • Small group sizes with fellow marketing professionals

Transform your marketing function from tool-based to agent-based - where autonomous AI systems handle the routine while you focus on strategy and creative direction.

What They're Saying...

Engineering and data centre teams that adopt AI early are gaining measurable competitive advantage. This case study shows that even without large system changes, practical AI training delivers immediate ROI and long-term benefits.
📩 Book a discovery  call to see how much time your engineering team could save.
About the instructor
Emma Marlow

Emma Marlow is a global marketing professional with over 20 years’ agency experience for brands such as Disney, P&G, L’Oréal, Heineken, and General Motors. She is also an adept prompt engineer, bringing fresh insight into how AI is reshaping marketing and driving results.

"Amazing instructors. The energy they brought to the sessions, the pace and way of talking to everyone just put you at ease and made you interested to learn."
Milos K
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